Belle d'Opium clip by Romain Gavras banned in the UK

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YSL’s TV ad for Belle d’Opium, their new feminine fragrance, has been banned in the UK for references to drug use. Directed by controversial Paris filmmaker Romain Gavras (Notre jour viendra/ Redheads), the clip stars French actress Melanie Thierry dancing to a choreography by Akram Khan. 13 people in the UK filed complaints about a gesture where she points to her inner arm and then runs her finger down her arm. YSL Beauté said it ‘suggests the addictive qualities of women who wear the fragrance, rather than the addictive effects of narcotics.’ At the end of the clip, a voice over intones: ‘I am your addiction, I am Belle d’Opium. The new fragrance by Yves Saint Laurent.’

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