Hermès x Colette

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J’aime mon carré, ‘I love my scarf’. Hermès are launching an international campaign promoting their silk scarves to the young and groovy. Countries as far afield as Australia and the Czech Republic will hold special events to celebrate the who and the how of the mythical scarf. There’ll be a magazine by UK photographer Matt Irwin, with art director Dean Langley and stylist Francesca Burns. They travelled to New York, London, Paris, Tokyo, to create a fanzine around 4 girls and their lives and loves – friends, lovers, places, and of course, their scarves. www.jaimemoncarre.com the website will launch soon listing and reporting on all the events taking place around the planet, as well as a link to the recently inaugurated Hermes Facebook page. And then there’s a superb collaboration with Colette with 4 limited-edition scarves ‘Hermès for colette’, on sale in its own special orange box on the first floor of the concept store  from 27 September to 16 October.





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