Theory opens on Rue St Honoré

The cool New York fashion brand that “spun out of great fitting pants” and now with innovative AD Olivier Theyskens at the helm has just opened their first store in France, next door to Colette on the Rue St Honoré. Designed by the man himself, the tight bright space hosts a selection of pieces from the luxe Theyskens’ Theory line, plus pieces from the more accessible Theory collection, all for women. The word on the street is that the brand will open a bigger flagship stocking both mens and womenswear on the Left Bank’s Rue de Grenelle early next year.
215 rue Saint-Honoré, 1st. www.theory.com/