Ikea in the Métro

The Parisian métro is starting to feel more and more like home. For a new advertising campaign, Ikea has set up its sofas and lamps in four stations: St. Lazare, Champs-Elysées Clémenceau, Concorde, and Opéra. For two weeks, metro commuters can wait for their trains on couches from Ikea’s new Ektorp and Karlstad collections. The brand is hoping to demonstrate the quality and durability of their products via the ‘bum test’ of thousands of Parisians.