New Miss Dior Chérie ad by Sofia Coppola

The new ad for Dior scent Miss Dior Chérie is again shot by Sofia Coppola, but this time she’s made a much darker, more erotic film, starring Natalie Portman, and set to Serge Gainsbourg’s cult track (on the 20th anniversary of his death), sung with Jane Birkin, ‘Je t’aime moi non plus’.

[yframe url=’http://www.youtube.com/watch?v=jVDcjgy1E2w&feature=player_embedded’]