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Uniqlo, our fave Jap basics brand, has just launched an online fashion community, linked to Facebook, that allows people to share their favourite looks. Kind of like a home-made Facehunter or Sartorialist, it’s a real-world lookbook, showcasing global street fashion and featuring Uniqlo pieces as they’re worn by real people around the world. Next month the launch of the iPhone app will allow users to post their looks from anywhere, at any time. The idea is to browse the photos and ‘Like’ them, the top ranked looks are then used in-store, reinforcing Uniqlo’s ‘Made for All’ philosophy. Here’s a couple of top-ranking Paris looks:


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